Insight

Insights on digital products, experience design, technology, and leadership shaping business and society.

A New Look Will Not Fix an Outdated Website or App: When to Improve, Redesign, or Rebuild
Product DesignTechnologyBusiness & Market

A New Look Will Not Fix an Outdated Website or App: When to Improve, Redesign, or Rebuild

Customers Should Not Have to Start Over: Designing Smoother Journeys Across Digital Channels
Product DesignProduct Management

Customers Should Not Have to Start Over: Designing Smoother Journeys Across Digital Channels

Getting Customers to Sign Up Is Only the Beginning: How Product Experience Drives Retention
Product ManagementBusiness & MarketProduct Design

Getting Customers to Sign Up Is Only the Beginning: How Product Experience Drives Retention

Where Are Users Getting Stuck? Turning Customer Behavior into Better Product Decisions
Research & InsightProduct DesignProduct Management

Where Are Users Getting Stuck? Turning Customer Behavior into Better Product Decisions

A Great UI Does More Than Look Good: How Clear Journeys Turn Interest into Action
Product DesignBusiness & Market

A Great UI Does More Than Look Good: How Clear Journeys Turn Interest into Action

Your Digital Experience Is Part of Your Reputation: How Better UX Builds Customer Trust
Product DesignBusiness & Market

Your Digital Experience Is Part of Your Reputation: How Better UX Builds Customer Trust

The AI Screen Looks Simple. Why Do Users Still Feel Lost?
TechnologyProduct Design

The AI Screen Looks Simple. Why Do Users Still Feel Lost?

From Waiting for Clicks to Getting Work Done: How AI Is Changing Digital Products
TechnologyProduct DesignProduct Management

From Waiting for Clicks to Getting Work Done: How AI Is Changing Digital Products

Why the Best Customer Journey Is Not Always the Shortest: When Extra Steps Create More Value
Product DesignPerspectives

Why the Best Customer Journey Is Not Always the Shortest: When Extra Steps Create More Value

Build and Craft Intentionally: Like a Watchmaker Engineering Every Gear
Product DesignTechnologyPerspectives

Build and Craft Intentionally: Like a Watchmaker Engineering Every Gear

Move Between Concrete and Abstract: Like a Doctor Connecting Symptoms to the Larger System
Product DesignProduct ManagementBusiness & MarketPerspectives

Move Between Concrete and Abstract: Like a Doctor Connecting Symptoms to the Larger System

Rapidly Experiment: Like a Chef Testing Small Portions Before Serving the Full Menu
Product DesignProduct ManagementPerspectives

Rapidly Experiment: Like a Chef Testing Small Portions Before Serving the Full Menu

Synthesize Information: Like Sifting Gold from Sand to Find Meaning in Messy Research
Research & InsightProduct DesignPerspectives

Synthesize Information: Like Sifting Gold from Sand to Find Meaning in Messy Research

Learn from Others: Like Watching a Barista Who Knows Your Order and Your Mood
Product DesignResearch & InsightPerspectives

Learn from Others: Like Watching a Barista Who Knows Your Order and Your Mood

Design Your Design Work: Like Setting Up Your Kitchen Before You Cook
Product DesignProduct ManagementPerspectives

Design Your Design Work: Like Setting Up Your Kitchen Before You Cook

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