Clarify
Align the product challenge, decision-makers, success criteria, and delivery risks.
Build what customers need and the business can scale.
From a focused feature to a complete product direction, get the strategy, design, and delivery support needed to move forward with confidence.
How we work
From product challenge to reliable handoff.
Scope
Confirm the proposal, milestones, responsibilities, review rhythm, and payment schedule.
Deliver
Progress through agreed milestones with consolidated feedback at each decision point.
Handoff
Release final files, specifications, usage rights, and implementation guidance after approval and full payment.
Core packages
Ready-to-start engagements with clear outcomes, scope, and delivery rhythm.
Start
Product Clarity Session
Founders or product teams who need a confident scope, priority, or design direction before investing in execution.
Included
- Pre-session context review and a focused 45-minute working session
- Problem framing, priority decisions, and recommended engagement path
- One-page action brief delivered within 2 business days
- Choose a phone call, an online meeting, or an in-person meeting
Scope boundaryNo interface design is included. The session is credited toward a core package confirmed within 14 days.
Launch
Launch Sprint
One landing page or up to three standard product screens, ready to execute once the direction is approved.
Included
- Lean product brief and visual direction alignment
- High-fidelity UI for the agreed page or screens
- One priority responsive adaptation and starter components or styles
- Developer-ready Figma file with a concise handoff note
Scope boundaryUser research, information architecture, multi-flow prototypes, copywriting, and high-fidelity UI beyond the agreed page or screens are scoped separately.
BuildMost requested
Core Product Flow
One important user journey, such as onboarding, checkout, account setup, or a primary SaaS workflow, ready for development.
Included
- 60-minute discovery workshop and a mapped user flow
- Low-fidelity wireframes followed by high-fidelity UI for up to 6 standard screens
- Clickable prototype, priority empty or error states, and a reusable component starter
- Developer-ready specifications and one 60-minute handoff walkthrough
Scope boundaryOne core flow only. User research, information architecture, multi-flow prototypes, copywriting, and high-fidelity UI for additional roles or screens are scoped separately.
Custom Projects
Bring the outcome. The right engagement is shaped around it.
One tailored proposal connects only the capabilities the project needs. Best for MVPs, new features, complex platforms, or cross-disciplinary initiatives where scope must reflect business goals, user value, product complexity, and delivery constraints.
CustomEnd-to-end
Custom Product Engagement
An MVP, complex product, new feature, multi-role platform, or cross-disciplinary initiative that needs one connected direction from discovery through delivery.
Possible engagement scope
- Scope and milestones shaped around business outcomes, user value, delivery risk, and product complexity
- Product strategy, information architecture, and the core flows required for the agreed outcome
- Wireframes, high-fidelity experience design, responsive states, and interactive prototypes
- Optional research, brand foundations, design-system expansion, web or app development, and build-phase QA
- A dedicated proposal with deliverables, assumptions, timeline, responsibilities, and acceptance criteria
- Developer handoff and post-handoff clarification support defined for the selected delivery scope
Quotation principleEvery engagement is quoted against the selected capabilities. The proposal confirms what is included, what remains optional, and how scope changes are handled.
Choose the capabilities your project needs
Product Design & Experience
Clear flows and polished interfaces for websites, SaaS products, dashboards, and mobile apps.
Output
- User flows and information architecture
- Interface design and responsive states
- Prototypes and scalable UI patterns
Product Direction & Research
Understand the real problem, prioritize what matters, and decide what should be built first.
Output
- Discovery and problem framing
- Research and opportunity prioritization
- Product direction and roadmap alignment
Brand & Visual Identity
Create a credible visual foundation that helps the product feel distinctive and consistent.
Output
- Visual direction and identity principles
- Core brand assets and guidelines
- Product-ready visual expression
Web & App Development
Turn approved designs into a responsive, production-ready website or digital product.
Output
- Responsive production implementation
- Frontend and backend delivery scope
- Launch support and implementation QA
Package counts assume standard-complexity screens. A dense dashboard, multi-role workflow, or screen with many unique states may be estimated as more than one screen. Repeated responsive variants and reusable states are scoped explicitly in the proposal.
Ad hoc consulting and approved out-of-scope work are estimated separately and confirmed in writing before work begins.
Focused Expertise
One specific challenge. The right expertise to address it.
Get targeted support for a defined product problem without committing to a broader project. Diagnose product friction, establish a scalable system, or add reserved product design capacity to an existing team.
01Evaluate
UX Audit & Prioritized Roadmap
Teams that know the product has friction but need an evidence-based order of operations before redesigning.
- Timeline
- 4-6 business days
- Payment
- 100% upfront
Included
- Heuristic review of up to 8 key screens or one end-to-end flow
- Friction map with severity, business impact, and recommended priority
- Annotated findings plus one visual direction for the highest-priority issue
- 60-minute readout and action-planning session
Scope boundaryThis is an expert review, not moderated user research or a full redesign.
02Scale
Design System Foundation
Products with inconsistent UI, recurring build rework, or a growing team that needs a shared design language.
- Timeline
- 15-25 business days
- Payment
- Milestone-based
Included
- Current-state UI audit and token architecture for color, type, spacing, radius, and elevation
- 15-20 prioritized components with variants, states, and usage guidance
- Core patterns, Figma library organization, and lightweight governance documentation
- Developer handoff workshop and implementation alignment
Scope boundaryLarge inventories, multiple brands, multi-platform libraries, coded components, and migration work require a custom estimate.
03Embed
Monthly Product Design Partnership
Reserved capacity for teams that need continuous product direction, design execution, and delivery support.
- Commitment
- 3-month minimum
- Availability
- 2 active clients maximum
Available working modes
Momentum
Up to 20 hours
1 active request and a weekly async updateEmbedded
Up to 40 hours
2 active requests, priority queue, and a weekly check-inEngagement termsRetainers require a 3-month minimum and are paid monthly in advance. Unused hours expire at month-end. Maximum availability is 2 retainer clients at a time.
Optional Add-ons
Extend the engagement only where it adds value. Add more depth, speed, validation, or delivery support.
Add-ons become relevant after the primary engagement has been selected and scoped. They are not separate starting points.
Additional standard screen
A new screen within the approved visual direction
Complex or data-heavy screen
Dense dashboard, advanced states, or multi-role logic
Additional revision round
One consolidated round within the agreed scope
Priority delivery
Compressed schedule, subject to availability
Advanced prototype
Detailed interactions or micro-interactions for one flow
Usability Testing Lite
Research plan, 5 moderated sessions, synthesis, and findings
Design QA during build
Two implementation review rounds with annotated feedback
Extended developer support
A second support window, or support for packages that do not include it by default
Optional add-ons are scoped alongside an approved engagement. Participant recruitment and incentives are excluded from Usability Testing Lite.
Working agreement
Clear terms before work begins. Every proposal defines scope, investment, schedule, review rhythm, and acceptance criteria.
Project-specific terms are confirmed in writing before delivery begins.
Payment terms
Payment follows the size and delivery risk of the engagement.
Clarity Session, Launch Sprint, UX Audit, and Retainer100% upfront
Core Product Flow50% to start; 50% before final handoff
Custom Product Engagement, Design System Foundation, and qualifying custom work40% to start; 30% at design approval; 30% before handoff
Revision policy
Feedback should be consolidated by one client-side decision-maker. Additional in-scope revision rounds and material scope changes receive a separate estimate.
Included as a revision
- Color, type, spacing, hierarchy, and layout refinements
- Copy or label adjustments using client-supplied content
- Corrections that keep the approved brief and flow intact
Requires a scope change
- A different concept or visual direction after approval
- New screens, features, roles, or user flows
- Changes caused by new requirements or stakeholder decisions
Communication standards
Response time
Within 1-2 business days; priority queue for Embedded retainers
Channels
WhatsApp or email for async communication; video calls at key milestones
Progress
Update at every agreed milestone; weekly update for retainer engagements
Client feedback
Consolidated feedback within 2 business days keeps the schedule on track
Commercial assumptions
- Project estimates are valid for 14 days and scheduling is confirmed only after the required payment is received.
- Copywriting, development, brand identity, illustration, participant recruitment, incentives, and analytics implementation are excluded unless explicitly listed.
- Timelines assume timely access to stakeholders, source materials, and consolidated feedback; delays may shift the delivery date.
- Fees are confirmed in the engagement proposal and exclude applicable taxes. International projects may be quoted in USD at the exchange basis stated in the proposal.
- Editable source files and agreed usage rights transfer after full payment. Cahyadi Aditya may display completed work unless a written confidentiality term says otherwise.
FAQ
Questions before getting started. Here is what to expect.
Yes. I can work alongside product, design, engineering, and business teams, joining where clearer direction or additional delivery capacity is needed.
Yes. Product direction, experience design, brand, and development can be scoped independently or combined when the outcome requires it.
Figma and FigJam are the primary design and collaboration tools, supported by shared documentation and async communication so progress and decisions remain visible.
Yes. A focused engagement can improve one critical screen, journey, or workflow without requiring a full-product redesign.
Terms depend on the engagement. Core packages use defined payment schedules, while custom projects are milestone-based. The final investment and schedule are confirmed before work begins.
Contact
Have something worth building? Let’s define the right next step.
- WhatsApp(+62) 851-7303-3696
- Emailcahyadiaditya.office@gmail.com
- Based inJakarta, Indonesia
