Cahyadi Aditya
Digital product strategy, design, and delivery collaboration

Build what customers need and the business can scale.

From a focused feature to a complete product direction, get the strategy, design, and delivery support needed to move forward with confidence.

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Core packages

Ready-to-start engagements with clear outcomes, scope, and delivery rhythm.

Core package

Product Clarity Session

Best forFounders or product teams who need a confident scope, priority, or design direction before investing in execution.

Timeline
60 minutes
Revisions
Action brief in 2 business days
Payment
100% upfront
Included
  • Pre-session context review and a focused 60-minute working session
  • Problem framing, priority decisions, and recommended engagement path
  • One-page action brief delivered within 2 business days

Scope boundaryNo interface design is included. The session is credited toward a core package confirmed within 14 days.

Book a clarity session
Core package

Launch Sprint

Best forOne landing page or up to three standard product screens, ready to execute once the direction is approved.

Timeline
2-3 business days
Revisions
2 revision rounds
Payment
100% upfront
Included
  • Lean product brief and visual direction alignment
  • High-fidelity UI for the agreed page or screens
  • One priority responsive adaptation and starter components or styles
  • Developer-ready Figma file with a concise handoff note

Scope boundaryUser research, complex information architecture, multi-flow prototypes, copywriting, and development are excluded.

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Most requested

Core Product Flow

Best forOne important user journey, such as onboarding, checkout, account setup, or a primary SaaS workflow, ready for development.

Timeline
10-15 business days
Revisions
2 revision rounds
Payment
50/50 payment
Included
  • 90-minute discovery workshop and a mapped user flow
  • Low-fidelity wireframes followed by high-fidelity UI for up to 6 standard screens
  • Clickable prototype, priority empty or error states, and a reusable component starter
  • Developer-ready specifications and one 60-minute handoff walkthrough

Scope boundaryOne core flow only. Additional roles, complex dashboard states, research, and extra screens are estimated separately.

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Custom Projects

Bring the outcome. The right engagement is shaped around it.

One tailored proposal connects only the capabilities the project needs. Best for MVPs, new features, complex platforms, or cross-disciplinary initiatives where scope must reflect business goals, user value, product complexity, and delivery constraints.

End-to-end engagement

Custom Product Engagement

Best forAn MVP, complex product, new feature, multi-role platform, or cross-disciplinary initiative that needs one connected direction from discovery through delivery.

Timeline
Milestone-based proposal
Revisions
Defined in the proposal
Payment
Schedule defined in the proposal
Possible engagement scope
  • Scope and milestones shaped around business outcomes, user value, delivery risk, and product complexity
  • Product strategy, information architecture, and the core flows required for the agreed outcome
  • Wireframes, high-fidelity experience design, responsive states, and interactive prototypes
  • Optional research, brand foundations, design-system expansion, web or app development, and build-phase QA
  • A dedicated proposal with deliverables, assumptions, timeline, responsibilities, and acceptance criteria
  • Developer handoff and post-handoff clarification support defined for the selected delivery scope

Quotation principleEvery engagement is quoted against the selected capabilities. The proposal confirms what is included, what remains optional, and how scope changes are handled.

Service package

Product Design & Experience

Clear flows and polished interfaces for websites, SaaS products, dashboards, and mobile apps.

Possible outcomes
  • User flows and information architecture
  • Interface design and responsive states
  • Prototypes and scalable UI patterns
Service package

Product Direction & Research

Understand the real problem, prioritize what matters, and decide what should be built first.

Possible outcomes
  • Discovery and problem framing
  • Research and opportunity prioritization
  • Product direction and roadmap alignment
Service package

Brand & Visual Identity

Create a credible visual foundation that helps the product feel distinctive and consistent.

Possible outcomes
  • Visual direction and identity principles
  • Core brand assets and guidelines
  • Product-ready visual expression
Service package

Web & App Development

Turn approved designs into a responsive, production-ready website or digital product.

Possible outcomes
  • Responsive production implementation
  • Frontend and backend delivery scope
  • Launch support and implementation QA
Request a custom proposal
How screen counts are defined

Package counts assume standard-complexity screens. A dense dashboard, multi-role workflow, or screen with many unique states may be estimated as more than one screen. Repeated responsive variants and reusable states are scoped explicitly in the proposal.

Ad hoc support

Ad hoc consulting and approved out-of-scope work are estimated separately and confirmed in writing before work begins.

Focused Expertise

One specific challenge. The right expertise to address it.

Get targeted support for a defined product problem without committing to a broader project. Diagnose product friction, establish a scalable system, or add reserved product design capacity to an existing team.

01Evaluate

UX Audit & Prioritized Roadmap

Teams that know the product has friction but need an evidence-based order of operations before redesigning.

Timeline
4-6 business days
Payment
100% upfront
Included
  • Heuristic review of up to 8 key screens or one end-to-end flow
  • Friction map with severity, business impact, and recommended priority
  • Annotated findings plus one visual direction for the highest-priority issue
  • 60-minute readout and action-planning session

Scope boundaryThis is an expert review, not moderated user research or a full redesign.

02Scale

Design System Foundation

Products with inconsistent UI, recurring build rework, or a growing team that needs a shared design language.

Timeline
15-25 business days
Payment
Milestone-based
Included
  • Current-state UI audit and token architecture for color, type, spacing, radius, and elevation
  • 15-20 prioritized components with variants, states, and usage guidance
  • Core patterns, Figma library organization, and lightweight governance documentation
  • Developer handoff workshop and implementation alignment

Scope boundaryLarge inventories, multiple brands, multi-platform libraries, coded components, and migration work require a custom estimate.

03Embed

Monthly Product Design Partnership

Reserved capacity for teams that need continuous product direction, design execution, and delivery support.

Commitment
3-month minimum
Availability
2 active clients maximum
Available working modes

Momentum

Up to 20 hours

1 active request and a weekly async update

Embedded

Up to 40 hours

2 active requests, priority queue, and a weekly check-in

Engagement termsRetainers require a 3-month minimum and are paid monthly in advance. Unused hours expire at month-end. Maximum availability is 2 retainer clients at a time.

Optional Add-ons

Extend the engagement only where it adds value. Add more depth, speed, validation, or delivery support.

Add-ons become relevant after the primary engagement has been selected and scoped. They are not separate starting points.

Additional standard screen

A new screen within the approved visual direction

Complex or data-heavy screen

Dense dashboard, advanced states, or multi-role logic

Additional revision round

One consolidated round within the agreed scope

Priority delivery

Compressed schedule, subject to availability

Advanced prototype

Detailed interactions or micro-interactions for one flow

Usability Testing Lite

Research plan, 5 moderated sessions, synthesis, and findings

Design QA during build

Two implementation review rounds with annotated feedback

Extended developer support

A second support window, or support for packages that do not include it by default

Optional add-ons are scoped alongside an approved engagement. Participant recruitment and incentives are excluded from Usability Testing Lite.

How we work

From product challenge to reliable handoff. Four stages keep decisions, responsibilities, and outputs aligned.

01

Clarify

Align the product challenge, decision-makers, success criteria, and delivery risks.

02

Scope

Confirm the proposal, milestones, responsibilities, review rhythm, and payment schedule.

03

Deliver

Progress through agreed milestones with consolidated feedback at each decision point.

04

Handoff

Release final files, specifications, usage rights, and implementation guidance after approval and full payment.

Working agreement

Clear terms before work begins. Every proposal defines scope, investment, schedule, review rhythm, and acceptance criteria.

Project-specific terms are confirmed in writing before delivery begins.

Payment terms

Payment follows the size and delivery risk of the engagement.

Clarity Session, Launch Sprint, UX Audit, and Retainer100% upfront
Core Product Flow50% to start; 50% before final handoff
Custom Product Engagement, Design System Foundation, and qualifying custom work40% to start; 30% at design approval; 30% before handoff

Revision policy

Feedback should be consolidated by one client-side decision-maker. Additional in-scope revision rounds and material scope changes receive a separate estimate.

Included as a revision
  • Color, type, spacing, hierarchy, and layout refinements
  • Copy or label adjustments using client-supplied content
  • Corrections that keep the approved brief and flow intact
Requires a scope change
  • A different concept or visual direction after approval
  • New screens, features, roles, or user flows
  • Changes caused by new requirements or stakeholder decisions

Communication standards

Response time

Within 1-2 business days; priority queue for Embedded retainers

Channels

WhatsApp or email for async communication; video calls at key milestones

Progress

Update at every agreed milestone; weekly update for retainer engagements

Client feedback

Consolidated feedback within 2 business days keeps the schedule on track

Commercial assumptions
  • Project estimates are valid for 14 days and scheduling is confirmed only after the required payment is received.
  • Copywriting, development, brand identity, illustration, participant recruitment, incentives, and analytics implementation are excluded unless explicitly listed.
  • Timelines assume timely access to stakeholders, source materials, and consolidated feedback; delays may shift the delivery date.
  • Fees are confirmed in the engagement proposal and exclude applicable taxes. International projects may be quoted in USD at the exchange basis stated in the proposal.
  • Editable source files and agreed usage rights transfer after full payment. Cahyadi Aditya may display completed work unless a written confidentiality term says otherwise.
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